Karnaval is now ranked as the 7 th largest digital audio platform worldwide and Wired Magazine in the UK selected Karnaval as one of the 100 Hottest Start-ups in Europe and the #1 Hottest Start-up in Istanbul. 20-year old national radio brands, Süper FM and Metro FM were rejuvenated under the umbrella of Karnaval, gaining new listeners (up 365% and 318% respectively) through digital listening. Karnaval impacted the terrestrial radios’ listening very positively. Karnaval provides a ‘rich-radio’ experience designed to augment the listening experience by delivering music, news, talk, sports and other content to diverse audiences across multiple platforms, including: broadcast stations, online via, satellite, smartphones, tablets and via live events. They stepped into the digital space by rolling all their offerings into one brand:, turning Spectrum into a multi-platform media company whose portfolio now includes FM radio (5 terrestrial stations, including Virgin Radio Türkiye, with 65% of the Turkish audience), digital (17 digital radio stations), events (concert sponsorship and an integration with Ticketmaster), social presence (Facebook, Twitter and YouTube) and with exclusive short-form video content.
Spectrum Medya is the largest radio broadcaster in Turkey but up until recently had very little digital presence. How does a leading radio broadcaster with a well-established terrestrial presence embrace digital to transform itself into a multi-platform media company? Spectrum Medya, Turkey. Please click here to view this e-mail in your browser
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